First Thursday Website Transformation

No-code website development project which led to a dramatic increase in inbound lead generation.

  • First Thursday has outgrown the single landing page they were using at the very beginning of the company’s journey, struggling to communicate its value proposition or generate new leads. The business needed a comprehensive web presence to establish credibility and attract major organisations, but required a fast, cost-effective solution without custom development.

  • Transform a single-page placeholder into a fully-functional, multi-page website that clearly articulates the company’s offering, drives inbound enquiries, and establishes authority with enterprise-level prospects.

  • Mapped out a logical site structure, wrote compelling copy for each page, emphasising clarity and relevance to target organisations. Implemented all changes within Framer (chosen no-code platform), customising the template to reflect brand identity. Conducted testing across devices and browsers before deployment. Launched the site with ongoing monitoring to ensure optimal performance.

  • Dramatic increase in inbound lead generation, with major organisations submitting enquiries directly through the website. Transformed visitor understanding of First Thursday’s purpose and value. Established professional credibility, while also creating a scalable foundation for future growth and content expansion.

    View finished website here

HdM Gallery’s Integrated Digital Marketing Transformation

A variety of digital marketing projects, which involved social media growth, email marketing campaigns and website design improvement.

  • HdM Gallery operated with fragmented digital marketing efforts that didn’t effectively reach its target audiences and failed to establish a connection across various channels. The gallery's online presence lacked consistency, strategy and systems which undermined all of their digital efforts, from social meida to email marketing.

  • Transform HdM Gallery's digital presence into an integrated, high-performing marketing ecosystem that authentically reflects the gallery's brand voice, drives consistent audience engagement across multiple channels, converts digital interest into sales, and positions the gallery as a thought leader in contemporary fine arts.

  • Social Media Growth: Developed a content calendar aligned with exhibition schedules and cultural moments. Curated a mix of behind-the-scenes content, artist spotlights, exhibition previews, and thought leadership posts that showcased the founder's voice and expertise. Implemented consistent posting across platforms with engagement strategies designed to increase account growth and potential sales opportunities. Tracked performance metrics to identify high-performing content and refined the strategy accordingly. Grew follower base significantly while improving engagement rates and audience quality.

    Email Marketing Campaigns: Segmented the gallery's contact list to deliver relevant content to collectors, gallery visitors, and prospects. Created targeted email sequences announcing new exhibitions, sharing artist news, and providing exclusive previews. Developed a newsletter format that reinforced the gallery's brand voice while driving traffic to the website. Tested subject lines, send times, and content formats to optimise open and click-through rates.

    Website Design & Structure: Audited the existing website and implemented a number of changes that enhanced the visual presentation of exhibitions, artist profiles, and collection information. Optimised the website for conversion by adding clear calls-to-action, improving accessibility, and ensuring mobile responsiveness.

  • The integrated digital marketing transformation delivered measurable growth across all channels. Social media following expanded substantially, with improved engagement rates reflecting a more aligned and responsive audience. Website traffic increased, with improved time-on-site metrics indicating more compelling content and better navigation. Email campaigns achieved strong open and conversion rates, generating consistent inquiries. Most significantly, the gallery experienced an increase in artwork acquisitions through digital channels from both first-time and returning collectors.

Pre-Launch Strategy & Execution for ITERARTE Gallery

Developing a solid foundation for branding and digital presence to prepare the business for a successful launch.

  • In its pre-launch phase, ITERARTE needed a solid foundation for branding, artist relations, and digital engagement. The goal was to prepare the business for a successful debut.

  • Create and execute a comprehensive pre-launch plan, build relationships with artists, and grow visibility across digital platforms.

  • Launched targeted pre-launch campaigns introducing ITERARTE’s vision. Managed content across web, social, and email with consistent tone. Used best practices in social posting to drive engagement. Iterated based on real-time data to refine the strategy.

  • Established a strong community foundation. Exceeded growth targets in audience engagement. Built credible partnerships with artists. Created scalable systems for future campaigns and content management.